fbpx

How Apple’s iOS 14 release may affect your ads

Apple's iOS 14 release and what it means for your ads

How Apple’s iOS 14 release may affect your ads.

Uh-oh! Apple and Facebook are at war. 

What’s happened?

Apple recently announced that it will be restricting the collection of data from its user’s devices. Before, tools like the Facebook pixel could gather information from people to allow for things like retargeting. But now, Apple’s latest operating system update is restricting this data collection process. 

“Businesses that advertise on mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected.”*

So what does this mean? Users’ data will be protected, but businesses won’t be able to use cookies and pixels to retarget their audiences anymore. 

Actions you need to take to prepare

Facebook has listed out everything you need to do to prepare for the change. Read the full article HERE.

*Source: Facebook

READ: Tips for Facebook Ads

Need some help with your marketing? Book a complimentary call with our Digital Strategist, Chanelle HERE

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top

Sorry to be an A**hole

but we thought you might like this

FREE DIGITAL MARKETING TRAINING
with our Digital Strategist, Chanelle